There are clear benefits of having a website as opposed to not having one: You’ll get new online customers, free brand recognition, traffic from searchers looking for local businesses, and all sorts of free, added bonuses. For some people, especially millennials, if you don’t have a website to accompany your brick-and-mortar business, you may as well not exist at all.
Businesses might know for certain that they need a website, but they’re then suckered into buying overpriced design services from boutique companies looking to make money. Little do they know that there are website-builders and tools out there that can help you create your own website, without the need for a full time web designer. Depending on what tool you choose and what design you think is best, website-builder services can allow you to finish a site quickly, sometimes even in a matter of a few hours. Why build a website with a huge design team when you could simply make one yourself?
1. It’s cheaper.
To have a boutique company create a custom site for you, can cost as much as $2,000 to $10,000 per year. When you build your own website with a site-builder, you’ll likely only be spending hundreds of dollars for both building and hosting the site. That’s cheap enough to fit in even the smallest business’s budget. Sure, there are some situations when you should choose to go with a designer, but that should be a risk taken only if you’re already making money from your site.
2. You probably won’t even need to code.
Drag-and-drop website-builders are readily available. The trouble isn’t finding a good one; it’s finding which website-builder you’d rather use. Software like this allows you to create a great-looking site without ripping your hair out with confusing programming language that you might have had to learn on the fly. You can even create e-commerce sites with shopping carts and great features that look very professional. Compare the available products using our detailed reviews and see which solution might be best for your company.
3. Only you really know what you want.
Here’s how the typical process works when you’re working with a design firm: You have an idea and try your best to articulate it. Their representative will bring your idea (which, like in a game of Telephone, may already be misconstrued) to a designer. Some firms are so large that they’ll go through a manager and then the designer. If a company is larger, there will be more layers of confusion. Several months will likely go by while you and the company bounce ideas back and forth, and the end result may not be what you imagined.
Why build a website that way when you have the tools available to take the reins? Unless you’re really planning on taking an incredibly long time on tweaking a color here or a photo there when you make your own website, using a builder is much faster than contacting a designer or boutique firm.
4. You’ll have the power to change things and find out what works.
What if you don’t like an image, want to re-brand, or need to encourage more sales with a new form? What if you’ve been really smart about closely studying your target audience and realized with A/B testing that your old format was actually better? Why be shackled to a faulty CMS and need to talk to a third party whenever you want something changed? While it’s true that a good, reputable designer will often give you the tools to make small content changes on your own, major changes to the site will often require actual coding (at least when you’re talking about a custom site). The great thing about making a website yourself is that you’ll be far more familiar with the ins and outs and far more comfortable with making sweeping changes yourself, without having to ask for consultation or help. Also, if you’ve created a monstrosity that doesn’t convert, you don’t have to waste so much money and man-hours scrapping it and starting over.
5. You won’t get cheated.
Human beings are inconsistent creatures, and if you plan on going to a freelancing site to find your designer, you may not like what you get in return. It’s true that some of the top-end designers and developers produce amazing stuff, but cheap developers and programmers can produce shoddy work and charge exorbitant fees for it. Some freelancers might even use a website-builder anyway; doing something you could have done for much more money. Cheap amateurs may sometimes, unintentionally, spit back horrible code that will harm your rankings in search engines and will likely just look bad compared to the clean, organized code that most website builders produce.
Our advice is to try some of the great, dynamic tools that are available. If you have tested out what’s out there, you can see if you really need something more. Use our site to find the best website-builder for your project!