Creating an Online Store with Shopify

Ecommerce is the new normal for companies across countless industries. Removing the location-specific boundaries imposed by physical storefronts, online platforms provide an opportunity to break into larger markets, increasing sales, brand awareness, and product reach.
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If your company has considered taking your business to the digital realm, a great ecommerce website is the most important step. Without a reliable, effective way to access your inventory, you’re likely to lose customers to your competition. For many shoppers, complicated checkout processes or tech errors are all it takes to abandon their carts and move on.

With so many website builders out there that claim to support ecommerce functionality, it’s easy to get overwhelmed. Luckily, Shopify.com makes creating an online store simple. Offering a wide range of tools designed to make management, analytics, and fulfillment as straightforward as possible, it’s never been easier to build the ecommerce website your business deserves.

Flexible, Professional Templates

Your ecommerce site, like all other public-facing elements of your business, should represent your brand and your image. Rather than offering all companies a few generic looks to choose from, Shopify provides over 100 ecommerce-specific templates that can be customized to your liking with simple dragging and dropping. Add galleries, multiple product images, and more with a few simple clicks. Have something else in mind? With Shopify, you can build your own personalized template using HTML and CSS commands, providing the tools you need to guarantee the colors, images, and layout you have in mind.

Seamless Order Management

Your ecommerce site, like all other public-facing elements of your business, should represent your brand and your image. Rather than offering all companies a few generic looks to choose from, Shopify provides over 100 ecommerce-specific templates that can be customized to your liking with simple dragging and dropping. Add galleries, multiple product images, and more with a few simple clicks. Have something else in mind? With Shopify, you can build your own personalized template using HTML and CSS commands, providing the tools you need to guarantee the colors, images, and layout you have in mind.

Simple Analytics

Without knowing where you stand, how can you determine what it will take to improve? Luckily, Shopify provides a full dashboard of valuable analytic tools, giving you everything you need to know to make intelligent business choices. With tracking available for metrics regarding frequent buyers, top selling products, average amounts spent, and so much more, you can always keep a finger on the pulse of your ecommerce operations. All analytics tools are clear, straightforward, and easy to use, providing a great experience for your management team, no matter prior history with online sales.

Available Addons

Want additional functionality on your site that your chosen template doesn’t provide? No problem. Businesses who use Shopify can take advantage of thousands of available addons to enhance site functionality, streamlining business practices and facilitating marketing with form builders, comment fields, advanced tracking tools, and so much more. From one-click email promotions through MailChimp to accounting automation through Xero and QuickBooks, you can take a hands-off approach to the finer details in ecommerce success. Addons can even help you get started with third party sellers, like Amazon and Ebay, to increase your presence and attract new buyers.

Mobile Management

You’re a busy person, and sometimes, it’s impossible to spend as much time at your computer as you’d like. However, with online operations, a few hours away from your desk means time when no one is watching your storefront. Luckily, Shopify removes the ball and chain, giving you the power to manage your page from just about anywhere. With mobile management capabilities, you can view your analytics, control and update inventory, fulfill orders, and even reach out to customers, all from your tablet or smartphone. As long as you have internet access, your ecommerce website is always within reach.

Payment Gateways and Global Currency

In ecommerce, business isn’t limited to the people in your neighborhood anymore. With potential sales available around the globe, why not take advantage of international potential? Shopify makes global sales simple, offering over 70 international payment gateways and support for countless currencies around the world. Rather than turning away potential loyal shoppers due to payment restrictions, you can expand your business as far as you’d like with countless ways to support international transactions. From pounds to pesos, Shopify can keep your connected.

Outside Platform Integration

Shopify is an amazing resource that goes beyond stand alone ecommerce capabilities. For companies with preexisting sites that aren’t interested in launching a separate website, Shopify can still provide unparalleled support. With the ability to embed ecommerce functionality into existing sites hosted by some of the biggest names in the business, you can now sell on your current website or blog. All it takes is a few HTML tweaks, and your new ecommerce store can be up and running. With compatibility that supports WordPress, Wix, Joomla, Tumblr, and so many more, you can create the store of your dreams in a matter of minutes.

Conclusion

If your brick and mortar sales are struggling to keep up, it may be time to venture into the wide world of ecommerce. Instead of stressing over how to build a shopping platform from scratch, you can breathe a little easier with Shopify by your side. Offering all of the tools necessary to create a custom design, list products with unlimited bandwidth, and customize the shipping process, it’s fast and simple to start online sales.

From order management tools and analytics tracking to comprehensive mobile management, you’ll be able to streamline operations like never before. When you want to communicate your brand and your products to the world, no platform can help you like Shopify.