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If you have success in your brick and mortar storefront, it may be time to switch your focus to the world wide web. As a business in the 21st century, ecommerce can be a major way to boost your company, drive revenue, and increase your visibility. Starting an ecommerce platform, however, can be a large undertaking. Many website builders make the process tedious, requiring coding knowledge and hours of effort simply to showcase your products., however, is different. Wix makes website building easy, offering the customization tools you need to create a free site that makes sales simple. Offering everything from invoice tracking to email marketing tools, here’s why you need Wix for your online store.

Create a Unique Look

When it comes to establishing a website, a proprietary look is a big asset. Luckily, customization is easy with Wix. Store owners have the ability to choose one of many beautiful templates designed specifically for ecommerce sites, providing flexibility for those who may not know where to begin. Boasting a simple drag and drop editor, it’s possible for anyone to create a stunning and completely unique page. Designed with web sales in mind, each site comes complete with the ability to showcase a dynamic gallery custom tailored to your products. Rather than trying to fit ecommerce functionality into a standard free website builder, Wix makes your products the stars of the show.

In addition to gorgeous designs and templates, Wix sites are just as functional and they are fashionable. Each site is fully responsive, ensuring SEO benefits across different platforms, like mobile, desktop, and tablet devices. When you want to make sure your web presence is dynamic and robust, Wix has the tools to make it happen.

Build a Custom Ecommerce Gallery

As an ecommerce storefront, showcasing your assets is one of your top priorities. Luckily, Wix makes this easier than ever with a custom ecommerce gallery, giving you a personalized way to display the items you have for sale. With numerous flexible set ups, you can break your inventory into categories, add filters, and so much more.

Adding different qualities, like sizes and colors, is easy, and each product can feature as many images as you’d like. With a place for high quality descriptions, you can ensure your site is both relevant and highly visible. Planning special offers or sales? Wix allows you to add sale and limited stock banners on products as desired. With the right tools for your purposes, it’s simple to make sure customers can find your special offers. When the checkout process is complete, your Wix site will even thank customers, creating the best possible user experience.

Sales Made Easy

When you want customers to love you, the checkout process can make all the difference. Luckily, Wix makes purchasing easy, giving you the tools you need to streamline sales. With payment options ranging from PayPal to all major credit cards, you can provide a smooth experience for purchases of any size. You can even set tax and shipping options based on your preferences, and Wix can handle the calculations for you. In addition, the shopping cart icon will always be visible in order to make organization and purchas tracking easy for even inexperienced customers.

Customers need confidence when shopping, and Wix can provide the safety and security they deserve. Using the best possible protection measures, it’s possible to safeguard your sales in cutting edge ways. Once a transaction has been made, the Wix platform can take it from there, automatically sending confirmation emails to ensure customers are in the loop. Once you ship your inventory, a tracking number can be sent as well, providing the highest level of customer service possible. With a fast, simple checkout process, it’s so easy to shop with Wix.

Simple Management Tools

If you’ve never managed an ecommerce page, the prospect can be a little stressful. Luckily, Wix offers a full suite of tools in order to ensure you stay on top of every step. With a powerful dashboard that provides a hands on experience, your job will essentially manage itself. Track analytics, examine sales history, follow your most successful items, and more!

As soon as a customer pushes “submit” on the checkout screen, Wix gets the ball rolling. You’ll be able to see every purchase in detail in your Store Manager tab, making sure you handle every order properly. Once you complete a shipment, just mark it fulfilled and move on to the next. The Store Manager also lets you keep track of your inventory, managing details like size, color, make, and model. When items get too low, you’ll be ready to restock, or remove an item from your gallery.

When you want to keep customers coming back, the right approach to email marketing can make all the difference. With Wix’s unique ShoutOut feature, you can always stay one step ahead of the competition. Allowing you to craft custom email communication using site content, promotional material, and other news and updates, Wix will help you keep all of your customers in the loop. Interested individuals can subscribe to your newsletters, or you can limit communications to those who have purchased with you before. With Wix, it’s never been easier to keep in touch when it matters.


Setting foot into the online sales world is scary, but it’s a step in the right direction. When you want an ecommerce website that will wow, Wix has everything you need to create a page that’s all your own. Offering an extensive range of design, sales, and management tools, even newcomers to the space can excel. Whether you have a few simple products you’d like to make available or a dozen SKUs with hundreds of variations, there’s a right solution for you.