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A multi-year deal between Squarespace and NBA team, New York Knicks, makes the leading website publisher the first team’s jersey sponsor.

During the 2017 – 2018 season, the partnership gives Squarespace exposure on the Madison Square Garden Company’s sports and entertainment properties along with its regional sports networks.

The organizations have also developed the “Make It Fund” community initiative to help struggling local entrepreneurs get their business going. Both companies will offer primary marketing spots at MSG and financial assistance to local, Squarespace-powered small businesses.

Some of the media to be used include the seven digital boards located on 7th and 8th Avenues, which is seen more by over one million people walking by the Arena every day.

Fans started seeing the jerseys with Squarespace’s log on it Oct. 13. Along with the logo representation on the game jersey, the logo will also be on the team’s practice jerseys.