After announcing Keanu Reeves as their commercial lead, Squarespace had released both 30-second version and the full-length one (about 2 and half minutes) before game day. ThisĀ ad is Squarespace’s 5th consecutive spot in SuperBowl, for what looks like a quality tradition. The ad features Reeves on a desert soul quest with his laptop, going on about building a website for his business. Definitely relates to last year’s vibe led by John Malkovich.
Here’s the 30-second spot that is planned to air on game day:
Full-length version:
And our favorite cut: