After previously announcing they’ll step down from this year’s Super Bowl, Wix.com had just confirmed they would air a Supr Bowl ad for the 4th consecutive year. Omer Shai, Wix’ CMO, said they got a great offer from NBC which they couldn’t refuse. The real story behind all this is the fact that Wix delivered a final version of the ad less than 24 hours after being handed the offer. Meaning, producing and editing a Super Bowl ad from scratch within one day! Pretty amazing considering the time companies usually invest in such effort.
Omer Shai, Wix.com CMO
Featuring in the spot will be YouTube stars Rhett & Link, whom Wix had already worked with last year, producing an online campaign of the duo showing Wix’ abilities.
Here’s the big game ad extended version:
This late development no longer leaves Squarespace as the sole website builder on Super Bowl LII, as two leading platforms continue to perform on the world’s biggest stage of TV advertising.